But why do we talk so much about sustainability? Where does the problem come from? What does this word really mean?
We are depleting the planet’s precious resources, as the waste we produce increases. For this reason, it is inevitable for any company, but also for any individual, to find solutions to reduce their environmental impact. This is the pillar for a solid future. Or even just for a future.
Being sustainable therefore means having the lowest possible environmental impact, choosing renewable or recycled raw materials (with consequent positive effects on nature and mankind), using low-energy and optimised production systems, and reducing waste.
Being sustainable for a company also means supporting higher costs. In particular, our premium collection has higher costs because the expenses we incur to produce it are higher. Starting from the choice of the most innovative materials on the market, the made in Italy production, the sustainable packaging, the less polluting shipment method, the strict controls that we carry out throughout the production chain, the 10% we give to animals, and finally the management costs and salaries of the team. To achieve a truly sustainable product, each of these steps has a higher cost than what we have been used to, and being a (still) small brand, we cannot even benefit from economies of scale. Fast fashion has accustomed us to costs that come at the expense of the planet and also of workers; we follow the “buy less, buy better” philosophy and we are convinced that the more people buy sustainable fashion products, the more prices can decrease.
To date, when costs are low, it means that someone else is paying the missing price: the people with poor working conditions or the environment, polluting and using poor quality materials produced with high consumption.