Animals are not ours to wear.
The demand for ethical fashion has never been greater, the trend is in favour of innovative design created without using materials of animal origin. Finally, consumers are asking where and how their clothes were made, and at whose expense.
The future of fashion is cruelty-free and today more brands are concretely committed to having the lowest environmental impact possible, promoting fair working conditions and respecting the animals. The increasing ban of fur and leather is evidence of the change that is taking place.
The hottest trend in fashion is compassion.
Each year, the PETA Fashion Awards celebrate the household style names and progressive brands making big statements for animals. In the past, this award has been won by important brands such as Giorgio Armani, Stella McCartney and Vivienne Westood. Inspiring pioneers we admire!
It’s right in this context that Miomojo is thrilled, humbled and honoured to have won this amazing award!
Almost ten years ago, when Miomojo was founded, we couldn’t have imagined that a small but incredibly committed brand would have had these amazing results, not only for us as a company but also for what Miomojo stands for: respect for the animals, the planet and the people.
PETA does an enormous and courageous amount of work for the animals all around the world and we are very proud to support them.
Thank you to our lovely community, this wouldn’t have been possible without you!